DMCD1_0949A

For those who got barred for PR

2010-02-10T00:04:00.003+08:00

The following names are barred for the upcoming PR paper.

Kent Francis
Feena Ong
Shouko Nishikori
Lilia Amira
Valerie Paulous

Please do contact Vipaporn regarding your attendance. If you have already submitted an mc for any of the days you are not present in class, then its okay.

E-mail Mr. Fuadi AT LEAST 2 DAYS IN ADVANCE, and wait for him to get back to you.

Vipaporn will ONLY attend to e-mails, and NOTHING else.

MR. FUADI fuadi_rahmat@mdis.edu.sg

VIPAPORN vipaporn@mdis.edu.sg

Good Luck,

Jelly/ Fiona.

EXAM TIPS

2010-01-30T16:22:00.003+08:00

I have decided to post the exam tips for all four modules in one post instead of splitting them up into four different entries.

JNB (9 FEB 2010)
Section A (Compulsory)- 2 questions

Media Manipulation
Media in Singapore (News journalist/ Setting in Singapore/ etc etc)

Section B- Choose 3 questions

Interview
Leads
Follow-up Interview
Difference between print and broadcast
Speech (The first essay we did in class, remember?)
Headlines

PUBLIC RELATIONS (12 FEB 2010)

Difference between in-house and external PR agencies
Ethical issues (make sure to understand the 'triangle')
Definition of PR and its importance
Handling media
Study the PR handout
Importance of communication in PR
Why 'Journalism', 'Advertising', and 'PR' is essential
Future of PR

TVRP (17 FEB 2010)

Unit 1

Understand what is 'Broadcast Message'
Compare TV and Radio

Unit 2

Definition of ON/OFF mic

Unit 4

Two ways to produce a program
8 main stages of production process

Unit 5

Production elements- camera/ lenses/ lightings

Unit 6

Shot types (refer to handouts)

Unit 7

Camera movements (understand, and refer to handouts)

Unit 9

3-point lighting (refer to handouts)
Dynamic mic and condenser
Pick up pattern of mic (read through)

ASEP (19 FEB 2010)

Lesson 1

Definition of advertising
Key players
Evolution of advertising

Lesson 2

Marketing research

Lesson 3

Advertising agencies

Lesson 4

Creative Strategy

Lesson 5

What is media planning
What is media buying

Lesson 6

Types of research

Lesson 7

Advertising ethics

Lesson 8

Process of direct marketing

Lesson 9

What is sales promotion

All the Best,

Jelly.

EXAM DATES

2010-01-26T22:15:00.003+08:00

JNB- 9th Feb 2010

PRSEP- 12th Feb 2010

TVRP- 17th Feb 2010

ASEP- 19th Feb 2010

This was typed out based on my memory. You guys should know how sucky my brain is. Correct me if the dates given are wrong.

Exam tips will be out by this weekend. Keep a lookout!

Jelly ((:

2010-01-06T09:27:00.005+08:00

Just a VERY gentle reminder to everyone.

Mariani's 3000-word report will be due very soon.

Next Tuesday I think? 12 January 2010.

Alright. The 3000 is not making it very gentle =/

Regards,
Jelly.

belated MERRY XMAS & HAPPY NEW YEAR

2010-01-03T22:57:00.002+08:00

I know its late, but there's still saying ' better late than never'!

MERRY CHRISTMAS

HAPPY NEW YEAR!

Drafted out your new year's resolution already? LOL! If not, its time to do so now!

I know I've been going on a hiatus in this blog. But one of my new year resolutions is to not neglect this page anymore! I'm sorry! I will try to update often!

MOUNTAIN CLIMBING AT CAMERON (UPDATED 11/11/09)

2009-12-01T12:37:00.028+08:00

Trip to Malaysia for Mountain Climbing at Cameron Highlands.

(UPDATED 12.11.09)

I have passed the name list for the people who are coming for the trip to our lecturer and will contact me asap regarding about the trip details

For now let me enlighten you with what i know so far about the Trip!!

1) Those who are coming for the trip are allowed to bring their outside friends along but must be 21yrs old and above.As for our own classmates who are below age:

Mr.Saul said: This is not organized by the school and in case of any accident there would be a lot of problems.Of course Cameron is a public place and I cant prevent anyone from climbing the hill.If they wish to come along ,please advise them to be accompanied by an adult family member

2) There is NO payment for the Trip but outsiders will probably have to pay themselves !!

3) Those in the list still contemplating regarding their attendance (The names highlighted in RED below especially) Confirm your attendance as soon as possible to me (Prasad) as i have to confirm the name list upon getting the full details for the trip!!

4) Any other queries regarding the trip contact me or post at the tag-board on my blog or here itself, i'll revert back as soon as Mr.Saul contacts me regarding the details probably this week.

Spread the news around!

Below are the names of students going for the trip so far!

PRASAD
JELLY
RIDWAN SEAH
SONIA
FIONA
PRAVITHA
JASON
KATIE
JUNN

THE MORE THE MERRIER!!

We can also take this time to bond as friends too, since its going to be the last term of diploma.

edited by - Phoenix and Villanised...

PUBLIC RELATIONS ASSIGNMENT

2009-11-26T18:09:00.005+08:00

Select a PR campaign to change public behavior, present or past, and critique it.

Eg. Anti smoking, Keep Singapore Clean and Green, H1N1, etc

Select a major event organized by the Government or a Non-Government Organization with a PR motive and critique it.

Eg. National Day, Earth Day, Chingay, etc

Write a critique of a crisis, and how it was handled, past or present

Eg. Avian flu, a terrorist attack, a plane crash, food poisoning, Mas Selamat's escape, etc...

USE THE FOLLOWING HEADINGS

Introduction- History of Co., product, etc
Objectives- A campaign, event, etc
Target audience- the above targetted at whom?
Activities to promote campaign, event etc
Evaluation- your views about the campaign, event etc, and reasons for your view
References
Appendices

DATELINE: 28 DECEMBER 2009

WORD COUNT: 1000

School of Media and Communications SHOUTOUT! IV

2009-11-25T09:58:00.004+08:00

Hello All,

It's been some time since you heard from us and you are probably wondering what the team has been up to!

Well the School has been busy with a whole host of activities that have been planned till the end of the year and beyond. The student powered Media and Communications Club is planning many events this year and next to make sure that media students experience in MDIS is an enriching one. You probably have seen the Radio unit doing their recruitment exercises for their team in the canteen. If you want to be part of the TV, Radio, Publishing or the Events unit within MCC. please drop an email to Ms Amanda at amanda_tayml@mdis.esdu.sg.

As part of its ethos of helping students in their career advancement plans, the faculty conducted a half day workshop on the media industry for Students from Mendaki. The workshop entailed Television and Radio production as well as creative thinking. The students thoroughly enjoyed the hands-on experience they recieved and are now considering the media industry as a career option.

We are also encouraging students (through BlackBoard announcements) to attend industry based events that would be happening in and around Singapore. These events are important for networking and getting to know the industry better.

The School is also looking aggressively for internship opportunities for our students. Students whom are keen to pursue such opportunities should drop an email to Ms Su Yan at suyan_hong@mdis.edu.sg

Whilst the School does try its best to discover and nurture talent, I do hope you will step forward if you believe that you have what it takes to SHINE! We will make sure you do!

Please drop me an email if you have any feeback or need us to look into any matter concerning your academic sojourn in MDIS.

BE INSPIRED, THINK CREATIVE, THINK MDIS

Vinod Kumar M

Head of School

School of Media and Communications

SINGAPORE SHORT FILM AWARDS

2009-11-25T09:48:00.004+08:00

Celebrate an explosion of Singapore short films in the inaugural Singapore Short Film Awards. Catch the works of rising talents of today who will be tomorrow’s filmmaking stars.
CALL FOR ENTRIES!
For the first Singapore Short Film Awards in 2010

The Singapore Short Film Awards will re-cap all that's happened in t
he Singapore short film scene in 2009! It'll be a screening for posterity's sake, nostalgia or just for the hectic of experiencing a slice of yesteryear on film. There will be screenings, awards, winners and prizes! Awards will be given out for the best film, best fiction, best documentary, best animation, best performance, best cinematographer, best art direction, best soundtrack, best editing and best script.
Cash prizes, trophies and bragging rights will be awarded! So come find out which films are the best of the best in 2009!
For submission of films by MDIS School of Media and Communicatio
n students as a collective package of films from its students, a 50% wavier of the submission fees will be offered. Basically $5 per title instead of the regular $10 per title if the film students were to submit their entries independently.movingimages@substation.org / Visit: www.substation.orgPresented by The Substation Moving Images

Co-organised by Objectifs: Centre for Photography and Filmmaking

25 January to 31 January 2010

An entire week of short film screenings every night showcasing all Singaporean short films

produced in 2009!

Deadline: 15 December 2009

The Singapore Short Film Awards will re-cap all that’s happened in the Singapore short film scene in 2009!

There will be screenings, awards, winners and prizes! Submit your film for consideration in the following categories:

1. Best Director

2. Best Animation

3. Best Fiction

4. Best Documentary

5. Best Editing

6. Best Soundtrack

7. Best Art Direction

8. Best Cinematography

9. Best Performance

10. Best Script

An Honorary Award will also be presented to a Singapore filmmaker who has contributed significantly to the film

community through his/her short films.

If you have made a short film, no longer than 30 minutes, in the year 2009, we want to see it! It can be in the

running for the Singapore Short Film Awards 2010!

Download entry form and terms and conditions.

Films made from 1 January 2009 onwards can qualify to enter.

Submission fee of SGD10 applicable. Cheques to be made payable to The Substation Ltd.

2009-11-23T23:52:00.001+08:00

I was thinking, after the 'No Eating' game I had with Chloe... Shall we start a 'No Smoking' game? LOL!

Don't start throwing eggs at me please! *siam*

Anyway, all your TPSW reports are with me now. Remember to get it from me ah.

Jelly.

2009-11-16T20:09:00.007+08:00

HAPPY 18TH B'DAY CHLOE.....

DMCD1 0949A

RESULT

2009-11-07T22:18:00.003+08:00

Result of the bet is out. And apparently,

CHLOE LOST.

I thought we're supposed to wax Prashanth's chest hair together!

To you, Shak Kimchi. For that loss.

2009-11-04T07:33:00.000+08:00

Angel.

Spend all your time waiting for that second chance
For the break that will make it ok
There's always some reason to feel “not good enough�?
And it's hard at the end of the day
I need some distraction, oh beautiful release
Memories seep from my veins
They may be empty and weightless, and maybe
I'll find some peace tonight

In the arms of an Angel, fly away from here
From this dark, cold hotel room, and the endlessness that you fear
You are pulled from the wreckage of your silent reverie
You're in the arms of an Angel; may you find some comfort here

So tired of the straight line, and everywhere you turn
There's vultures and thieves at your back
The storm keeps on twisting, you keep on building the lies
That you make up for all that you lack
It don't make no difference, escaping one last time
It's easier to believe
In this sweet madness, oh this glorious sadness
That brings me to my knees

In the arms of an Angel, far away from here
From this dark, cold hotel room, and the endlessness that you fear
You are pulled from the wreckage of your silent reverie
In the arms of an Angel; may you find some comfort here

-Sarah Mclachlan

For some of us, that have never known how it is like to lose a parent.
For those that have ever or just experienced that loss, our hearts and prayers go out to you.

To Shak, he's in the arms of an angel, our condolences to you and your family. XOXO.

-Phoenix

DAY ONE FASTING ON VEGETARIAN

2009-11-03T22:13:00.004+08:00

Tryna concentrate studying for exam but for now juz a small break..Chloe and Jelly are sticking to vegetable stews ,biscuits from popeye's and apple rings..haha..chloe is the weak one for fried chicken now!! Jelly: See! I say I'll win right?!

She is eating her fish soup, by JONAN

NAIDU'Z ASSIGNMENT VIDEO'Z

2009-11-03T01:32:00.004+08:00

Hey guyz..i was juz wondering regarding the video's u guyz made for the assignment ..

Initially i thought that Mr.Naidu would play every groups video's for the last lesson but u guyz

know wadhappened...

so i was wondering if u guyz would like to post'em in our own class blog!!

besides wads the point of all the hardwork making a video and keeping it to yourselves..

I'm sure u guys know wad to do if u wanna post it !

TO LOSE WEIGHT OR LOSE FOR A KISS ??

2009-11-02T23:23:00.003+08:00

As u all can see the letter on ur right..

Regarding a bet between JELLY and CHLOE

to not have any form of fattening food till the 16th

of november..not really a good idea during the

exam period especially when chloe's having a birthday bash at a hotel on the 14th of November( NO booze babe). The rules are simple but hard to follow, anyway incase ur wondering how this ends..simple

if CHLOE loses she has to lick SANJAY"Z unibrow and french kiss him

WHEREAS

if JELLY loses? lol

she has to do a lap dance , french kiss and also

seduce.....ANDREAS!!!

Good LucK Girls!!!

EXAM DATES

2009-10-30T23:31:00.002+08:00

10 NOV 2009 - HMC (1545 - 1845)

13 NOV 2009 - SBS (1545 - 1845)

17 NOV 2009 - TDMC (1545 - 1845)

20 NOV 2009 - TPSW (1545 - 1845)

CLASSROOM TO BE CONFIRM AGAIN.
PLEASE DO NOT BE LATE!

TPSW EXAM FOCUS

2009-10-30T23:19:00.003+08:00

Critical Analysis
Genre Analysis
Summary

How to make a cane chair thingy. The one we did with Seah acting as the computer. LOL

Letter Writing

Formal/ Informal

Report

We've been doing alot of those lately.

Memo Writing
Intercultural Communication

Remember our first class assignment? We were told to do research on our own ethnic group.

Current Affairs (Essay)

Oh no. That's all I can remember.

Shucks!

TDMC EXAM FOCUS

2009-10-30T23:09:00.004+08:00

Key Characteristics of Modern Media
Uses and Gratification of the Media
Michael Parenti- Media Manipulation (Stereotype, framing, suppression by ommission)
Comparision question: David Morley and the Frankfurt School of Thought
Issues and Measures of Newspaper (Refer to The Straits Times if possible)
Theories of the Press
Functional Theory of the Media (Surveillance and Transmission of Values)
Public Broadcasting

Please DO inform me if any of the tips here is wrong. My TDMC booklet is not with me =/

SORRY!

HMC EXAM FOCUS

2009-10-30T22:49:00.005+08:00

Unit 1: Effective Communication

Communication in Organizational Setting (Formal-Internal/External, Informal-Internal/External)
The Communication Process

Unit 2: Non-Verbal Communication

Complement Verbal Language, Reveal The Truth, Convey Information Efficiently
Recognizing the Different Forms of Nonverbal Communication
According to John Mole

Unit 3: Listening and Hearing

Different Types of Listening
Understanding the Listening Process

Unit 4: Personality and Self

Factors that Shape an Individual's Personality
Self-Esteem
The Johari Window
Interpersonal Communication Styles

Unit 5: Oral Presentation

Three-Step Process for Developing Oral Presentation

Unit 6: Interview Skills

Preparing for a Job Interview

Unit 7: Group Communication

Types of Groups
Why Do People Join Groups
Stages of Group Development
Definition of a Team

Unit 9: Intercultural Communication

Components of Culture
The 6 Main Types of Cultural Differences

Please DO NOT come and ask me 'What about Unit 8?'. It wasn't given.

SBS EXAM FOCUS

2009-10-29T09:01:00.003+08:00

Chapter 1: (Refer to pg 1-3, 1-6, 1-8)

Social Psychology and its importance
How can Social Psychologu be useful for the society
Societal Psychology and Folk Wisdom

Chapter 2: (Refer to pg 2-3, 2-14)

Frequently used social errors in judging

Chapter 3: (Refer to pg 3-5, 3-6, 3-7, 3-10)

Jobs satisfaction
Factors that lead to job satisfaction
Advertising
How advertising can change behavior

Chapter 4: (Refer to pg 4-3, 4-7)

How can helping be increased
Pro-social behavior
Why some people help more than others

Chapter 5: (Refer to pg 5-3)

Personality
Personality determinants

Chapter 6: (Refer to pg 6-6, 6-7)

Contact hypothesis
The six conditions for contact hypothesis

Chapter 7: (Refer to pg 7-3, 7-8, 7-9)

Aggression
What is aggression- is it born or learned
How to reduce aggression

Chapter 8: (Refer to pg 8-4, 8-5, 8-7, 8-8, 8-9)

Causes of conflict
Conflict and co-operation
Groupthink and its symptoms
How to avoid groupthink
Stages of group formation

Chapter 9: (Refer to pg 9-3, 9-4)

Similarity effect and propinquity effect in interpersonal attraction

Chapter 10: (Refer to pg 10-3, 10-6, 10-9, 10-13, 10-14)

Water pollution and human responsibility
Stress and stress management

2009-10-19T22:32:00.002+08:00

I will be posting the exam tips soon.

So... Just keep track of this space this week!

Jelly.

2009-10-10T18:29:00.000+08:00

Guess all of us should prepare ourselves for the skit which he will be asking us to do anytime soon.

-----
SKIT
(click link below for script writing tips)

http://scriptangel.co.uk/scriptwritingtips.aspx

TOPIC : Discourse Skills (Conflict)
1. 10 students per group
2. Duration of skit - about 10 minutes
3. The theme of the skit should be based on CONFLICT

Merit Points will be awarded for
· Props
- stage effects/computer generated scene graphics
· Costumes
· Narrator/narration /verbal signposts
· Background Music
· Diction
· Role portrayal ability

NOTE
1.You may wish to use existing dialogue pieces from popular drama/plays eg Shakespeare. Please give due credits and acknowledgements if you are adapting.
2.The Manager has kindly given permission to invite your parents to see the SKIT performance.
3.The SKIT will be recorded and placed on the class blog .
-----
"TO BE OR NOT TO BE, THAT IS A QUESTION"
This is starting to float in my head. LOL.

Jelly.
Updated on mobile.

2009-10-10T13:33:00.002+08:00

HMC's presentation is finally over~!

TIME TO PAAAARTAYYYYY!
Well, not quite yet. We still have few more to go before we're really done. But still, its one project less.

Three cheers to those who managed to complete their slides at 6am in the morning, on the day of the presentation!

Almost everyone was present on the first day of presentation, be it presenter or not. But the second day? The first group literally had to only present to Ms. Hawabi and a few others only.

Anyway, its over.

OHYES! By the way,
Happy belated birthday, Adam!

Jelly.
Updated on mobile

P.S. All photos can be found on my FB by the way.

2009-09-22T09:54:00.001+08:00

New background up, obviously done by Andreas Lucius Loh Yong Cheng.

LOL.

Thankyou!

DMCD10949A CLASS DEBATE..

2009-09-22T09:20:00.005+08:00

DEBATE

2009-09-22T09:06:00.003+08:00

DMCD10949A CLASS DEBATE..

2009-09-22T08:36:00.007+08:00

Study Group

2009-09-21T19:25:00.002+08:00

We actually wanted to try out this idea of forming a study group and stay back after school to do revisions together and clarify any doubts we have about our lectures.

I'm not sure if this idea is feasible or not, but I reckon we can try it out.

What do you guys think? Leave a message at the tagboard on the right hand corner.

Thank you!

Jelly.

2009-09-11T22:32:00.005+08:00

Hey Guys,

Juz managed to revert the new blog settings to the old skool version, thanks to
Debbie :)

Well its the first step to many updates to PIMP up this Blog,
with a target to get it done by monday so that our class can start viewing the photo'z
and videos of our recent debate held in school last thursday..also feel free to send
photo'z and videos, anything related about our class to
dmcd10949a@gmail.com

By the way i'm all new to
this whole blogging thing so bear with me till i familiarise myself with it..appreciate it!!

P.S : Mr.Naidu is looking for students (ya'll know hu u r!!) who would like to represent the
UniCampus to debate against other tertiary schools..if interested, simply give ur names to
Sanjay by Monday!!!

VILLANISED......

Hey people!

2009-09-11T21:30:00.000+08:00

Hi guys! Its Jelly here!

As you can see, this blog here is barely half done, we have not change the background yet.

And why? Blogger had actually made changes to newly created account, and the usual HTML won't work here.

But don't worry! Prashanth and I are trying to figure it out ASAP ( although he's the one who is really trying to figure it out. I sucks at HTMLs).

He's our moderator by the way!

So, cheerios people!
AND ROCK ON!

P.S. Oh by the way! It's Rosa's birthday today! HAPPY BIRTHDAY BABE!